Over two years, IGC paid $58 million for city-based teams that compete in each of the three major franchise leagues: the Call of Duty League (CDL), the League of Legends Championship Series (LCS) and the Overwatch League (OWL). Among the hardest hit was Immortals Gaming Club, another Los Angeles-based group, which fell off the list because of a singular focus on competitive gaming. “What you have seen in the last year is other esports companies are catching on to what has been our philosophy from Day 1, which is to explore the outer reaches of what gaming can be,” says FaZe Clan’s CEO, Lee Trink.īut the losers outweighed the winners this year. FaZe now boasts over 230 million followers across all its related social platforms and is worth $305 million to rank No. FaZe’s lineup includes Nickmercs, one of the most popular gamers on Twitch and highest-paid in the industry, earning $6 million last year. The Los Angeles-based company generates 80% of its $40 million in revenue by focusing on creating videos around gaming culture and its stars.
It’s a page borrowed from FaZe Clan’s playbook.
In addition, 100 Thieves is dipping its toes into traditional sports in November, it signed YouTube stars 2Hype, who have amassed a following of 18 million subscribers through their basketball-themed challenge videos. In January, the company opened a 15,000-square-foot training facility and production studio, and in October, it signed with talent agency CAA for help getting its content distributed to mainstream platforms like Netflix and Amazon. Most of the company’s revenue has occurred outside of competitive play. The company, founded by former Call of Duty champion Matthew “Nadeshot” Haag, 28, expects to make $16 million in revenue this year, a leap of 60%. Valued at $190 million, 100 Thieves jumps to the fifth spot on our list, from No. TSM's League of Legends team is one of the most successful in the game.
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